📑 Case Study 01
STIGA Table Tennis
With Growhouse, STIGA transformed its digital presence — turning underperforming channels into an organic growth system that drove measurable engagement and real fandom.
Content Strategy & Management
Video Production
Community Management
Total Views
28.1M
Total Followers
32K
Total Interactions
335K
THE BRAND UNDERSTANDING
STIGA Table Tennis
STIGA Table Tennis is a globally recognized brand with a rich history in the sport. For decades, they’ve been at the forefront of innovation, producing professional-grade equipment used by world champions, Olympians, and everyday players alike.
Beyond their reputation for quality, STIGA represents a culture of performance, precision, and passion that resonates with athletes and fans across generations.
THE PROBLEM
What Was Standing Between STIGA and Superfans
Before working with Growhouse, STIGA’s digital presence wasn’t performing at the level of its reputation. Here are the challenges we identified that the brand was facing:
01
Low Performance Baseline
Posts averaged ~30K views. Good — but not game-changing.
02
Underperforming Channels
TikTok and YouTube lacked native strategy, leaving growth untapped.
03
Engagement Disconnect
Reach was there, but conversations, shares, and loyalty were missing.
04
Broken Content Flow
Ambassador content existed, but felt random instead of fueling a bigger narrative.
TikTok Before GH
Bottom line: STIGA had reach but we are challenged to build resonance to turn casual viewers into loyal fans.
THE SOLUTION
The Growhouse Approach: Turning Online Strangers Into Diehard Fans
01
Reframing Ambassador Content
02
Introducing Faces Fans Could Root For
03
Building Organic Launch Frameworks
04
Making the Showroom a Stage
05
Designing for Brand Love, Not Just Looks
06
Strategic Content Buckets Across the Funnel
THE OVERALL RESULTS
A Winning Scorecard for STIGA’s Digital Game
Growhouse's strategic interventions led to significant improvements across STIGA's digital channels over an 8-month period (December 1, 2024 - June 30, 2025):
28.1M
32K
335K
THE TAKEAWAY
We called this a 6.5/10 performance — not because it underperformed, but because it proved there’s even more runway. The system is in place, the fans are growing, and the next phase is about scaling the wins.
© 2025 growhouse
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